Weekly Retention Report

Overview

This report covers weekly user retention metrics across all regions.

Key Findings

Retention rates have remained stable at approximately 42% week-over-week, with notable exceptions in the Canadian market where a 6 percentage point drop was observed starting Week 12.

Regional Breakdown

Region	W10	W11	W12	W13
US	44%	43%	44%	43%
Canada	41%	40%	34%	33%
UK	39%	40%	41%	40%
Germany	38%	38%	39%	38%

Retention Trend

Weekly retention across regions

Detailed Breakdown

region platform users retention rate trend
US iOS 1.2M 46% → stable
US Android 890K 41% → stable
Canada iOS 180K 37% ↓ down
Canada Android 120K 28% ↓ down
UK iOS 320K 42% ↑ up
UK Android 210K 38% → stable
Germany iOS 240K 40% → stable
Germany Android 190K 36% → stable

region	platform	users	retention rate	trend
US	iOS	1.2M	46%	→ stable
US	Android	890K	41%	→ stable
Canada	iOS	180K	37%	↓ down
Canada	Android	120K	28%	↓ down
UK	iOS	320K	42%	↑ up
UK	Android	210K	38%	→ stable
Germany	iOS	240K	40%	→ stable
Germany	Android	190K	36%	→ stable

Analysis

The Canadian retention drop correlates with the v3.2 app update rollout on March 1st. Android users were disproportionately affected, suggesting a platform-specific regression.

Recommendations

Investigate the v3.2 Android release for Canada-specific issues
Monitor the next two weekly cohorts for recovery signals
Consider a targeted re-engagement campaign for churned Canadian users

Next Steps

Engineering to review Android crash logs for Canadian users
Product to schedule post-mortem for v3.2 rollout
Data team to set up automated retention alerts by region